Bonanzle News

Bonanzle adds Value to Booth Subscriptions

Phaedra Stockstill — Tue, 07 Sep 2010 14:59:59 +0000

A few weeks ago Bonanzle launched a member survey asking what members thought would add more value to the Booth paid subscriptions.

Alex has been hard at work reviewing and pouring over the survey results. And they have launched a change to the favoriting and following booth feature.. Quite cool if I do say.

Now it is really easy for incoming traffic to see how they can receive notification about product changes in a seller's booth. So when the seller adds product to their booth, an email is sent to any booth subscriber.

And to add even more value to the Premier Subscriptions.. now on every search result page relevant Premier listing can be displayed across the top of the search results as long as there are 3 or more results found.. Just like Google does in the organic results.

You can read all about it at the Bonanzle blog!

Bonanzle Boardroom Podcast Sept, 2, 2010

Phaedra Stockstill — Fri, 03 Sep 2010 23:37:45 +0000

Last night was the Bonanzle Boardroom Podcast. The chat room was full.. There was lots of fun, great information AND some top secret information about the BonanzleUp 2011 next May in Vegas.

AntiquesRGreat and EuropeanGoodies called to share tidbits and experiences they had at the BonanzleUp 2010 in Kansas City, August 7, 2010.

Kat Simpson joined us to talk about the "Bling my Bra' Breast cancer awareness campaign that will start up in October. What a totally cool idea to help in the fight against breast cancer.

You will just have to listen to the Podcast.. It was really a fun time..

Ryan Joins the Bonanzle Team

Phaedra Stockstill — Wed, 01 Sep 2010 00:51:09 +0000

Welcome is in order to the new kid on the block at Bonanzle. Hey wasn't that the name of a rock group several years back. Boy did I date myself!

Ryan Hicks has joined the Bonanzle team. Ryan's speciality is "user experience" .. Smoothing out rough edges and making things work right for seller and buyer alike. Which in turn will bring in more sales.. Yes!

Ryan has worked at Skytap, social publishing at Wetpaint and jewelry retailing at Blue Nile. (I love Blue Nile jewelry)

Ryan and Alex are no strangers. They have worked together for over 10 years.

Read all the details at the Bonanzle Blog

Bonanzle Handpicked lists and Facebook

Phaedra Stockstill — Mon, 30 Aug 2010 19:12:04 +0000

Bonanzle made a really super cool change to the Hand Picked list page.. A Facebook "Like" button.. oh yeah! What a great thing.

When you "like" the hand picked list, your name and profile picture will appear. And it is posted to your Facebook page as well. So all your followers can see what you like.

Read all about it here

Email Capture Changes at Bonanzle

Phaedra Stockstill — Mon, 23 Aug 2010 22:51:12 +0000

If you sign out at Bonanzle, scroll to the bottom of any page, you will now see something totally different. A little sign-up box for the Bonanzle newsletter.

Email is still one of the best ways to communicate with our buyers. And here's a chance for new incoming traffic to find out what is going on with Bonanzle.

Take a look at the new signup box.

Read all about it at the Bonanzle Blog!

Bonanzle New Facebook Promotion options

Phaedra Stockstill — Fri, 20 Aug 2010 15:58:55 +0000

Once again Alex released yet another new feature and integration at Bonanzle

Here is how it looks in your "My Bonanzle > Sell" page

Then the following Facebook window opens for you...

You can read about all the changes in detail at the Bonanzle Blog

Home Page A/B Bonanzle Test Results are in!

Phaedra Stockstill — Fri, 20 Aug 2010 03:17:17 +0000

Alex posted the test results from the A/B Home page testing at Bonanzle

Results, in Alex's words, "Not super conclusive."

Bottom line, the new Home page format did not necessarily outperform the old home page version.

So what is their next step,,, Take the data from this test, backup and try something else. Which means another test in the near future.

Read the full test results on Bonanzle's Blog

Bonanzle Conducts a/b Home Page Testing

Phaedra Stockstill — Thu, 12 Aug 2010 13:50:24 +0000

Bonanzle recently rolled out a new a/b test on its home page. Half of Bonanzle users will see old page format and the other half will see the new page format. This allows for the collection of data on the effectiveness of each page.

Here is an image of the old page:

And Here is an image of the new page:

As per his blog post, Alex states the objectives are:

1. Give shoppers an easier means of browsing the site; going beyond relying entirely on keyword search or handpicked list clicks
2. Make our coupons and special offers more compelling at a glance
3. Communicate the ‘Why Bonanzle’ value proposition more clearly
4. Establish trust in the eyes of prospective buyers

Alex also stated that the new page will make it easier for users to browse the site, make it easier for coupons and discounts to be found, and implement trust factors by using the media quotes.

Bonanzle Launches Product Page A/B Testing

Phaedra Stockstill — Mon, 19 Jul 2010 22:37:52 +0000

Today July 19, 2010 Alex of the Bonanzle team announced they have launched an official A/B test of the Product Page.

The product page is one of the most important pages a prospective buyer sees. The Product page is generally the landing page from incoming search results. A buyer is searching for an item, clicks open the listing and bingo. on the product page.

As Alex promised, he is launching testing to help increase the conversion rate... Meaning more sales to the Bonanzle seller.

Here is the old product page

And here is the B version (new version)

Half of the incoming traffic will see the old page ANd 50% of the incoming traffic will see the new page.

YOu can read the details on the Bonanzle blog

Bonanzle has a New kid on the Block

Phaedra Stockstill — Thu, 15 Jul 2010 11:27:46 +0000

Blake Lucchesi joined the Bonanzle team July 13, 2010. Not only a new and friendly face but also with lots of goals, plans and ideas for Bonanzle.

"Blake says, "As a Front End Developer, my contribution to the community will be to improve and enhance the user experience on Bonanzle. I'm going to be implementing new design elements, features and some things you might not notice as well."

Read all about it on the Bonanzle Blog